February 5, 2008

Smack has published a new article, Marketers Call for Brand Communities. Please browse to our Resources section to download this article.

November 5, 2007

Smack has published a new article, Tools For Building Brand Community: An Indigo Community Case Study. Please browse to our Resources section to download this article.

September 5, 2007

Smack has published a new article, Duck Brand Duct Tape: Building Brand Community Around A Commodity. Please browse to our Resources section to download this article.

August 15, 2007

Tune in to Canada's CBC Sunday Sep 9 for Test the Nation: Watch Your Language! And we're not just saying that to heap shameless promotion on our oh-so-lonely Canadian Broadcasting Corporation. They've got a good thing going here and you might spot Smack's Lee Dale and Mike Fragomeni bash wits with the best and brightest minds in Canada.

Lee and Mike may have been passed off as Ad Writers, but that won't stop these great marketing minds from stretching their intellectual muscle in a battle to become Canada's most linguistically gifted demographic. And what are those competing demographics? Well, of course, Ad Writers - including high ranking brains from Smack, BBDO, Cundari and more - but there are also Celebrities, Romance Novalists, English Teachers, Fraternities and Sororities, Word Gamers and Comedians.

So, check out CBC's Test the Nation site, where you can learn more about the competitors, the format, test your own language prowess with the Mental Gym games, and best of all, play along while you watch with the downloadable scorecard. Hope you tune in!

July 19, 2007

Smack has launched a new Resources section, Recommended. This section lists valuable books and online resources for establishing your brand foundation and building towards your very own Brand Community.

July 3, 2007

Smack has published a new article, Evaluating Your Web Content. Please browse to our Resources section to download this article.

June 19, 2007

Smack has published a new article, Nurturing a Natural Brand Community: A Harley Davidson Case Study. Please browse to our Resources section to download this article.

June 2, 2007

Lee Dale, President of Smack Inc, held an extended conversation on "Building Brand Communities: Using online tools to nurture your community" at Interaction Camp on the afternoon of June 2, 2007.

Presented by UXIrregulars and BarCamp Toronto, the conference included delegates from CBC, Lavalife, Microsoft, Organic, Radiant Core, and more. A special thanks to the sponsors including Microsoft, TechSmith, Usability Matters, and nForm. To Critical Mass, who graciously provided space for the event. And to Bryce, Ryan, Lindsay, Kaleem, and Audrey for their efforts in organizing the conference.

June 1, 2007

Smack has published a new article, Brand Communities: For the Love of Brands, including a Jones Soda Case Study. Please browse to our Resources section to download this article.

April 19, 2007

Sara Scurfield, AIMS volunteer and Online Program Manager at Advantex Marketing got the inside scoop from Lee Dale, President of Smack Inc on his ideas for the upcoming AIMS event on April 25th "Building Community" This is part 2 of 2...(Part 1 is here)

April 17, 2007

Sara Scurfield, AIMS volunteer and Online Program Manager at Advantex Marketing presented Lee Dale, President of Smack Inc, with 2 questions regarding his topic of discussion at the upcoming AIMS event on April 25th "Building Community".

The responses will be posted in two parts. This is part 1 of 2.

March 30, 2007

Smack Inc President Lee Dale is set to present "Building Brand Communities: Using Online Tools to Nurture Your Community" at the next Association of Internet Marketing and Sales (AIMS) event, to be held on April 25, 2007. Lee will team up with Robert Kozinets, Associate Professor of Marketing at the Schulich School of Business, and Jennifer Evans, President and Founder of Sequentia, to explore the theories, merits and applications of online communities.

For more information on the event please visit the AIMS Event page

March 27, 2007

Smack is currently seeking an AJAX minded, front-end developer to join our team.

January 2007

The Smack Group of companies is proud to introduce the latest member of the family, Smack Studio.

Smack Studio is a full service design shop that strives to provide award winning logos, business cards, flyers, web sites and more, at prices fit for every budget. So how does great design come so cheap? Ask anyone at Smack Studio, including President David Dale, and they'll tell you the same thing, it's all about the Process. "With all the hours we've spent perfecting design fundamentals, we've spent an equal amount of time on design processes. There are consistencies in every job. The key is identifying those consistencies and streamlining them without sacrificing the quality of the product."

To learn more about Smack Studio's services and philosophy, please visit www.smackstudio.com.

October 1, 2006

Lee Dale, Victoria Foley and Rod Nash share their opinions on how to embrace the relationship between the work and the client, in the 2006 September/October issue of RGD Review. Download the .pdf here, and flip to pages 7 to 11 to read the interview.

February 2006

Smack Inc staff and clients alike are finally breathing a long awaited sigh of contentment as the office officially moved to Suite 310B at 219 Dufferin St in the heart of Liberty Village. Account Planner Mike Fragomeni had this to say about the move, "Yeah, I think we're all enjoying this new sense freedom. It's nice to stretch your legs, and arms for that matter, and not knock a row of books off a shelf or put a foot through a G5 or something." Beyond the eclectic brick and beam decor and 20 foot ceilings, the new 3,000 square foot space provides Smack with the ability to spread its wings, and offer their services to more businesses in need. If you know of a business in need, please let them know, we're here to help.

October 2005

Smack Inc has earned the selection of Judge's Pick from Bruce Sinclair during Design at Work 2005.

Design at Work 2005 is presented by the Association of Registered Graphic Designers of Ontario (RGD Ontario) to showcase the value graphic design brings to business.

To read Bruce Sinclair's comments and bio, please visit the Multimedia Design and Jury sections at DesignAtWork.ca.

July 6, 2005

Between Live8, the G8 Summit, celebrities and musicians, media, journalists and blogs, everyone's talking about making poverty history. Are we jumping on the bandwagon? Damn right. Now is the time.

There's momentum now. An opportunity to tip the cause beyond mainstream awareness towards global action. We feel we can help spread the word and hopefully encourage action in the process.

If you're just as interested in supporting the fight against global poverty, send us your info and we'll send you a wristband from www.makepovertyhistory.ca. We'll also post your name on our site as a sign of your support and downright coolness (unless you don't want us to). Like all great communities, there's no fun in being modest and no benefit in being quiet. And this is one cause that needs to be heard loud and clear.